Founders Circle

This coaching programme is designed to provide expert guidance, networking, support and accountability. If you are ready to take your business to the next level, join our inner circle of forward-thinking founders.

Join a supportive community of founders and get real-time coaching and support.

We will coach and equip you in the essential skills required to:

  • Draw potential customers through modern marketing methods
  • Convert potential customers into paying customers through cutting-edge sales strategies
  • Maximise customer lifetime value and reduce churn through customer success
  • Hit your quarterly targets required by your shareholders or board
  • Effectively scale your business for maximum growth

  • This programme offers  the following:

  • Monthly group coaching
  • World-class straight-to-the-point and practical guidance
  • Membership to an exclusive group of like-minded entrepreneurs
  • Top-tier training and exclusive events
  • Access to past event recordings and training materials
  • Networking with other founders
  • Access to the FoundersCircle private WhatsApp group
  • Handy downloadable summaries, checklists and templates
  • Access to all our partner-perks on offer

  • Do you need answers to any of the following questions?

    How do I set, track and achieve relevant business goals?

    Find out the answers to these goal-based questions, and make use of tracking accountability.

    How do I market more effectively?

  • How do I get a better return on my marketing spend?
  • What is the best marketing strategy for my business?
  • How do I make use of digital marketing in a meaningful way?
  • What are the best platforms that I can use for advertising?
  • Hear directly from our panel of venture capital investors

    How do I boost revenue?

    Implement new approaches to increasing sales as you learn new strategies and learn from the successes of your fellow founders.

    How do I grow and scale my business?

    Take the journey of effective scaling and business growth in a supportive and informative environment. 

    How does Founders Circle work?

    Founders Circle is a 12-months program with monthly group coaching calls, continuous support in exclusive groups, access to world-class content, exclusive events and so much more.
    The bottom line is to support you in setting and reaching your business goals.

    Are you ready to get the support you need to grow your business?


    Don't miss out on this incredible opportunity

    Take your business to the next level, join our inner circle of forward-thinking founders.
    Meet Your Programme Facilitator

    Sandras Phiri

    Sandras is an expert on entrepreneurship and innovation, having founded successful companies in IT, entertainment and startup education. He has worked with over 25 organisations, lectured at over 17 universities and been to 22 countries. 
    He is the director of entrepreneurship development at Africa Trust Group, the fund manager for Enygma Ventures, and former Director of Startup Grind Cape Town, Johannesburg and Luaska. 
    He has an MBA from UCT, and has been taught by teachers such as Dr John Demartini, Roger Hamilton and Tony Robbins. He has shared stages with Facebook and Asana co-founder -Dustin Maskovitch, Youtube co-founder – Steve Chen, Guy Kawasaki, Steve Blank and Clayton Christensen. 

    Frequently asked questions

    Can I cancel my subscription once I have joined?

    We recommend that you join Founders Circle for 12 months based on the fact that it takes repetition and time to see the full benefits of coaching. However, if you want to cancel your subscription at any time after joining, you are welcome to do so.  

    Do you offer a refund?

    We offer a refund on all our products. This means you can join risk-free. Join this programme, and if after 30 days you feel it’s not right for you, get in touch and we will arrange a full refund. 

    What is the format of the group coaching sessions?

    Once a month you will be invited to a group coaching session where specific topics are covered, and the floor is opened for your contribution. 

    Who do I learn from?

    The sessions will be hosted by Sandras – the CEO & founder of Startup Circles, or a guest host who has experience in a specific topic. You will also learn from the like-minded founders who are part of your cohort. The interaction within the group creates a shared learning environment where you benefit from a variety of perspectives and the experience of others. 

    What happens if I miss a session?

    All sessions are recorded and will be made available to you to review at any time. A summary of the content covered will also be provided. 

    Do I get access to individual coaching?

    This programme is specifically structured around the benefits of group coaching. There are options to enrich your coaching experience through one-one-one coaching products on offer. 

    Is it worth the investment?

    When assessing the validity of any investment, it is always important to ask if you are receiving a return on investment. The live coaching, just-in-time feedback, and founder support is aimed at higher performance and increased growth. 

    Does it matter what stage my business is at?

    This programme is most effective for founders of existing businesses. If you are an aspiring or early-stage entrepreneur, we recommend that you look at our Founders Forum community. 

    What are the partner perks that form part of the deal?

    • $5,000 in Amazon Web Service Credits valid for 2 years and 1 year of AWS Business Support (up to $1,500)
    • $4,000 credits across Freshworks products
    • Six months of access to Zendesk Support Suite and Sales CRM
    • Startup Friendly Pricing to HubSpot’s growth stack software package as follows: 90% discounts year 1, 50% year 2 and 25% ever after with HubSpot. (This is an average savings of $17,000 in the first year!)

    What are the exclusive events I can join as a Founders Circle member?

    We will invite you to our exclusive networking events for all Startup Circles alumni. You also get free access to our live events that we host in different locations around the world. 

    Get Started

    Join this community of forward-thinking founders if you are ready to take your business to the next level.