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Understanding Unit Economics

Calculate your unit economics to determine the validity of your product, your profitability and your company's value. 

Startup Circles is Africa’s leading online practical business school for entrepreneurs — designed by experienced entrepreneurs and investors.

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Sandras Phiri

Sandras is an expert on entrepreneurship and innovation. He has founded successful companies in IT, entertainment and startup education. He has worked with over 25 organisations, lectured at over 17 universities and been to 22 countries. 

Sandras has a degree in Computer Science and an MBA from UCT. He has been taught by teachers such as Dr John Demartini, Roger Hamilton and Tony Robbins. He has shared stages with Facebook and Asana co-founder Dustin Maskovitch, Youtube co-founder Steve Chen, Guy Kawasaki, Steve Blank and Clayton Christensen. 

He has worked in banking, mobile payments, unit trusts, IT and education. He has been named one of the 15 tech people to follow in 2018 and 2019. He has been featured on CNBC Africa and SABC 3 and has been a mentor on SABC 1 TV programme Making Moves.

He is the director of entrepreneurship development at Africa Trust Group, the fund manager for Enygma Ventures, and former Director of Startup Grind Cape Town, Johannesburg and Luaska. 

Join this course now

Learn how to calculate the numbers that matter when presenting your business to investors.