The most essential step to launching a startup

Apr 14, 2021

How do you make sure you don’t waste time and money on a product or service that will not generate the returns necessary to realise your personal vision? 

By validating your idea you will come to understand whether or not your product or service meets the needs of your target customers and whether it has the ability to scale.

During our programs, you will be equipped with with the skills necessary to :

  • Clearly define your goals and articulate your vision
  • estimate the size of your target market and your potential share
  • Perform research to gauge demand
  • Perform customer validation
  • Test your products and services.


Without idea validation, you cannot benchmark the beliefs you hold about your idea against the dynamics of the real world; this may result in a lot of hard work going to waste. We will guide you through the process of validating your products and services in the marketplace so that you have the right information to build the best version of your product.

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