Mastering the Art of Pitching: Avoid These Common Mistakes When Pitching Investors

pitch deck pitching raising funding

Pitching investors is a critical step for entrepreneurs seeking to secure funding and take their businesses to new heights. However, it's no secret that impressing investors is no easy feat. In this blog post, we'll explore why it's challenging to capture investors' attention and delve into the common mistakes that beginners often make during their pitches. More importantly, we'll provide practical tips to help you avoid these pitfalls and increase your chances of securing investment.

Why it's difficult to impress investors:

Impressing investors can be challenging due to the harsh realities of the startup world. Statistics show that a majority of startups fail, and even venture-backed businesses face significant hurdles. Understanding these cold facts is essential for founders who want to stand out from the crowd and make a lasting impression. Investors are therefore looking for businesses that show massive potential in terms of growth, but that also mitigate some of the clear risks in the highly competitive startup landscape. 

Understanding the challenges investors face:

Investors face several challenges that impact their decision-making process. They often have limited time, being bombarded with numerous pitches daily. Moreover, they are accountable to stakeholders, making it crucial for them to choose the most promising investment opportunities. Many investors also struggle with finding appropriate companies that align with their investment criteria and goals.


The common mistakes founders make when pitching investors:

These are some of the most common mistakes founders make when they approach and pitch investors. 

  1. Failing to explain the solution concisely: Investors appreciate clear and concise explanations of your business solution. Avoid jargon and provide a simple, compelling narrative that showcases how your product or service solves a pressing problem.
  2. Requesting a Non-Disclosure Agreement (NDA): Investors are unlikely to sign NDAs during initial pitches. Focus on building trust and demonstrating your unique value proposition instead of burdening investors with legal obligations.
  3. Overestimating the power of the idea alone: Ideas are abundant; execution is what sets successful ventures apart. Investors are keen to see a well-thought-out business plan, a solid go-to-market strategy, and evidence of market validation.
  4. Sending lengthy business plans or executive summaries: Avoid overwhelming investors with lengthy documents in the early stages. Capture their attention with a concise and compelling pitch deck that highlights the key aspects of your business.
  5. Claiming no competition: Every business operates within a competitive landscape. Investors expect you to be aware of your competition and have a clear understanding of your unique selling proposition.
  6. Talking too much and not listening enough: Engage in meaningful conversations with investors and actively listen to their feedback and concerns. A pitch should be a dialogue, not a monologue.
  7. Targeting the wrong investor: Research and identify investors who have a track record of investing in businesses similar to yours. Tailor your pitch to their specific interests and investment criteria.
  8. Lack of online presence: Establishing a strong online presence, including a professional website, social media profiles, and thought leadership content, helps build credibility and showcases your commitment to your business.


Practical tips for avoiding those mistakes:

Here are some practical tips you can use to guide you in being more effective with your efforts for approaching investors.

  • Craft a compelling one-line pitch that clearly communicates your value proposition in a concise and memorable manner. You can watch our YouTube clip on crafting an punchy one-line-pitch here
  • Prioritise building relationships with investors by attending networking events, conferences, and industry gatherings. You can keep updated on our upcoming networking events here
  • Develop a well-designed pitch deck that highlights key aspects of your business, including the problem you solve, your solution, market size, competition, business model, and team. Catch our free course on the perfect pitch deck here
  • Practice your pitch extensively, focusing on clarity, confidence, and the ability to answer tough questions. 
  • Seek feedback from mentors, industry experts, or experienced entrepreneurs who can provide valuable insights and help you refine your pitch.



Mastering the art of pitching investors requires a keen understanding of their challenges and a willingness to avoid common mistakes that often hinder entrepreneurs. Make the necessary adjustments to your current process to help position yourself for success. To help you along the way, we have compiled a checklist you can use to set yourself up for pitching success. Download it here


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